Thinkly Labs founders Sachi Gupta and Vedant Kunte showcasing North, their AI content system for founders
Content Marketing AI Productivity Podcast The First Brick

Building Trust Through AI: The Thinkly Labs Journey

Thinkly Labs began when founders Sachi Gupta and Vedant Kunte realised that building great tech wasn’t enough – distribution was the real bottleneck. They quit their Deloitte jobs with no savings and built North, an AI system that turns a founder’s daily work into authentic LinkedIn content. In just four months, Thinkly Labs went from broke to profitable, helping founders build trust through AI.
By Georgy V Cyriac 4 min read
Eluxier founders Praveen and Priyanka Singh with their natural sunscreen helioSHEAR
D2C Podcast Skincare The First Brick

Eluxier: Can pharmacists beat Big Beauty?

Eluxier began when founders Praveen Singh and Priyanka couldn’t find a sunscreen safe enough for Priyanka’s sun allergy. Today, Eluxier’s “sun care beyond SPF” philosophy is redefining how India thinks about healthy skin. From identifying 581 harmful chemicals to creating their “Dirty 30” exclusion list, Eluxier is proving that beauty rooted in acceptance can also be deeply scientific.
By Georgy V Cyriac 5 min read
Axxentraa founder Tushar Sharma demonstrating modular drone kit components with BLDC motors
Drone Tech Podcast The First Brick

Can Axxentraa Make Drones Everyone’s First Engineering Teacher?

Axxentraa founder Tushar Sharma noticed educational drone kits in India used brushed motors, components that no real engineer would use. After working on Airbus projects, he decided to build learning kits with actual BLDC motors and modular add-ons that teach real-world applications. Axxentraa is now bridging the gap between hobbyist toys and professional engineering education.
By Georgy V Cyriac 4 min read
Petzify founder Abhijit MR with AI pet consultant Pawdoc for smarter pet care
Petcare D2C Podcast The First Brick

Petzify: Can AI Fix Pet Parenting in India?

Petzify founder Abhijit MR realised most Indian pet parents lacked awareness about nutrition and healthcare. His first leap was creating Pawdoc, an AI-powered 24/7 pet consultant that guides owners on everything from deworming to late-night emergencies. Today, Petzify is helping hundreds of pet parents make smarter, kinder choices for their furry family members.
By Georgy V Cyriac 4 min read