Petzify: Can AI Fix Pet Parenting in India?

Picture this: It’s midnight, your dog won’t eat, seems lethargic, and every veterinary clinic in your city is closed. What do you do? Panic? Google frantically? Wait until morning and hope for the best?

For millions of pet parents across India, this scenario plays out far too often. But Abhijit MR, founder of Petzify, believes there’s a smarter way forward, one that combines artificial intelligence with genuine care for our four-legged family members.

The hidden crisis in pet care

Here’s a startling reality: 85% of pets in India don’t get what they actually need. Instead, they get what’s easily accessible. Pet parents grab well-known brands from the nearest supermarket without knowing if their puppy needs adult food or specialised nutrition. They miss deworming schedules, forget vaccination dates, and struggle with basic care decisions that could dramatically improve their pet’s quality of life.

Most pet parents have a lack of awareness about how to give a better life to their pets. Everybody loves their pets like family, but they don’t know what they can do to make their pets’ lives better.

This knowledge gap isn’t just inconvenient; it’s heartbreaking. Abhijit learned this firsthand when his own dogs suffered from worms for months. He assumed their discomfort was just part of growing up, not realising a simple deworming schedule could have prevented their suffering entirely.

Enter Pawdoc: your 24/7 pet consultant

Petzify isn’t just another pet product delivery service. It’s what Abhijit calls “a personalised AI-driven pet care platform” designed to accompany pet parents through their entire journey, from a puppy’s first day home to final farewell.

The centrepiece is Pawdoc, an AI consultation tool that works around the clock. When your dog loses appetite at 11:30 PM, you don’t wait for morning, you ask Pawdoc. The AI draws from your pet’s complete profile (vaccination history, weight, breed characteristics, previous health records) to provide personalised guidance.

But Pawdoc is just one piece of a larger ecosystem. The platform offers:

Core Services at a Glance:
Smart Pet Profiles: Complete health tracking with automated reminders
Daily Veterinary Consultations
Doorstep Delivery: Curated products based on your pet’s specific needs
Prescription Management: Direct ordering of prescribed medications

Future features will integrate local grooming centres and boarding facilities, creating a comprehensive pet care network across India.

Why Petzify stands out in a crowded market

The pet care market is notoriously overcrowded. Amazon sells pet products. Flipkart sells pet products. Countless startups launch and shutter within months. So what makes Petzify different?

“We don’t want to just sell pet products,” Abhijit emphasises. “We want to create awareness. For a German Shepherd, we’ll recommend specific nutrition brands and explain why, not just push whatever’s in stock.”

This education-first approach transforms transactional relationships into trust-based partnerships. When customers understand why their Labrador needs different food than their neighbour’s Pomeranian, they make better decisions and stay loyal to platforms that prioritise pet welfare over quick sales.

From cybersecurity to pet care: An unlikely journey

Abhijit’s path to pet entrepreneurship wasn’t conventional. He works as a cybersecurity consultant while running a physical pet retail store in Palakkad, Kerala. His co-founder, Anshif Mohammed, is a developer from the same tech company, Puzzle, based in Malappuram.

Their partnership began with a simple conversation. Abhijit shared his vision for better pet care, and Anshif responded with curiosity rather than scepticism. Within weeks, Anshif had built a prototype that proved the concept could work.

Choosing a co-founder is very difficult because co-founder conflicts are common. But Anshif gave me the entire technical foundation I needed. I’m zero in tech, he made me realise we could take Petzify to the next level.

Early wins signal market demand

Despite launching their online platform just two months ago, Petzify has already found its footing:

100+ registered users
₹20,000-40,000 in monthly revenue
10+ orders monthly with 3+ veterinary consultations
50+ pet parents actively using Pawdoc

Their first customer, a corporate employee from Thrissur who found them through social media and navigated a buggy website to place an order, proved that demand existed even when execution was imperfect.

The validation came from an unexpected source: BlindPsycho, a popular BGMI streamer with 400,000+ subscribers, featured Petzify during a live stream after ordering products for his cat. That organic endorsement provided early momentum and confirmed that word-of-mouth could drive growth in this space.

Building beyond products

What excites Abhijit most isn’t revenue milestones, it’s impact potential. During a recent campaign, his team fed street dogs in their neighbourhood, providing food and water bowls around the city.

“It created a huge impact in my entire journey,” he reflects. “If we get more customers and revenue, we can do these activities across India.”

This social mission runs deeper than marketing. For Abhijit, success means creating better lives for all pets, not just those with affluent owners. It’s about building infrastructure that makes quality pet care accessible and affordable nationwide.

The road ahead

With eight team members sharing equity and passion rather than just paychecks, Petzify operates more like a mission than a traditional startup.

Early-stage resources think ‘this is my company’. When the company grows, I grow too. The right people aren’t working just for money; everyone has the same dream and vision.

Their near-term goal is ambitious: one lakh (100,000) orders daily. From 30 monthly orders to 100,000 daily orders represents roughly 120,000x growth, the kind of moonshot thinking that either transforms industries or crashes spectacularly.

But given India’s growing pet ownership rates and persistent care knowledge gaps, maybe such audacious goals aren’t so unrealistic after all.