Feet Picks unveils the button that ends lost socks
Feet Picks, led by marketer-turned-founder Jyothika Mary, began with a cheeky brand name and zero designs. After 1.5 years of testing and a self-filed patent, her SockLock button system is ready to make missing socks a thing of the past. The brand is now rolling out on Amazon, Myntra, and quick-commerce platforms.