D2C

Insights, strategies, and founder stories from India’s fastest-growing direct-to-consumer brands, covering growth hacks, funding journeys, and customer acquisition tips.

4 Articles

Petzify founder Abhijit MR with AI pet consultant Pawdoc for smarter pet care

Petzify: Can AI Fix Pet Parenting in India?

Petzify founder Abhijit MR realised most Indian pet parents lacked awareness about nutrition and healthcare. His first leap was creating Pawdoc, an AI-powered 24/7 pet consultant that guides owners on everything from deworming to late-night emergencies. Today, Petzify is helping hundreds of pet parents make smarter, kinder choices for their furry family members.

By Georgy V Cyriac 4 min read 14 days ago

D2C Apparels Podcast The First Brick

Feet Picks unveils the button that ends lost socks

Feet Picks, led by marketer-turned-founder Jyothika Mary, began with a cheeky brand name and zero designs. After 1.5 years of testing and a self-filed patent, her SockLock button system is ready to make missing socks a thing of the past. The brand is now rolling out on Amazon, Myntra, and quick-commerce platforms.

By Georgy V Cyriac 4 min read August 11, 2025

From Pilot to Entrepreneur: Mythreyee's Skincare Journey

Podcast D2C Skincare The First Brick

Vriksha Essentials wins loyalty with zero-synthetic skincare

Mythreyee Venkatesh flies jets at 6 AM and ships her skincare orders by 6 PM. A pilot’s calm meets a founder’s chaos. The story of how Vriksha Essentials came to be.

By Georgy V Cyriac 4 min read August 6, 2025

India’s Gaming Chair Gambit: A Founder that is Betting Big on Quality

Podcast D2C Gaming The First Brick

Lethal Black helps gamers choose chairs built to last

Most don’t leave a decade-long job at Goldman to sell chairs, but most don’t spend weekends obsessing over foam density either. Saeem Samad, founder of Lethal Black did just that.

By Georgy V Cyriac 3 min read July 28, 2025