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Origin Bridal Studio delivers stunning custom bridal wear

Origin Bridal Studio crafts deeply personal, custom bridal lehengas for select clients, blending trust, artistry, and a no-compromise design process.

By Georgy V Cyriac 3 min read August 12, 2025

D2C Apparels Podcast The First Brick

Feet Picks unveils the button that ends lost socks

Feet Picks, led by marketer-turned-founder Jyothika Mary, began with a cheeky brand name and zero designs. After 1.5 years of testing and a self-filed patent, her SockLock button system is ready to make missing socks a thing of the past. The brand is now rolling out on Amazon, Myntra, and quick-commerce platforms.

By Georgy V Cyriac 4 min read August 11, 2025

From Pilot to Entrepreneur: Mythreyee's Skincare Journey

Podcast D2C Skincare The First Brick

Vriksha Essentials wins loyalty with zero-synthetic skincare

Mythreyee Venkatesh flies jets at 6 AM and ships her skincare orders by 6 PM. A pilot’s calm meets a founder’s chaos. The story of how Vriksha Essentials came to be.

By Georgy V Cyriac 4 min read August 6, 2025

Podcast Board Games The First Brick

Meeple Syrup redefines board gaming in Bangalore

Meeple Syrup, led by Akhil Premraj, began as a few friends playing strategy games at home. A single public game night snowballed into packed sessions across micro-cafés. Today, Meeple Syrup is building a permanent space for connection, competition, and community.

By Georgy V Cyriac 4 min read July 30, 2025

India’s Gaming Chair Gambit: A Founder that is Betting Big on Quality

Podcast D2C Gaming The First Brick

Lethal Black helps gamers choose chairs built to last

Most don’t leave a decade-long job at Goldman to sell chairs, but most don’t spend weekends obsessing over foam density either. Saeem Samad, founder of Lethal Black did just that.

By Georgy V Cyriac 3 min read July 28, 2025