Skincare

Founder stories, product innovations, and market trends from India’s skincare and beauty startups, from organic brands to tech-driven solutions.

2 Articles
Eluxier founders Praveen and Priyanka Singh with their natural sunscreen helioSHEAR
D2C Podcast Skincare The First Brick

Eluxier: Can pharmacists beat Big Beauty?

Eluxier began when founders Praveen Singh and Priyanka couldn’t find a sunscreen safe enough for Priyanka’s sun allergy. Today, Eluxier’s “sun care beyond SPF” philosophy is redefining how India thinks about healthy skin. From identifying 581 harmful chemicals to creating their “Dirty 30” exclusion list, Eluxier is proving that beauty rooted in acceptance can also be deeply scientific.
By Georgy V Cyriac 5 min read