The First Brick

The First Brick takes you inside the earliest and most defining days of building a startup. In each episode we sit down with founders before the headlines when the product is raw, the team is small, and every decision counts. These are unvarnished conversations about first wins, costly mistakes, and the lessons that shape everything that comes after.

16 Articles
Petzify founder Abhijit MR with AI pet consultant Pawdoc for smarter pet care
Petcare D2C Podcast The First Brick

Petzify: Can AI Fix Pet Parenting in India?

Petzify founder Abhijit MR realised most Indian pet parents lacked awareness about nutrition and healthcare. His first leap was creating Pawdoc, an AI-powered 24/7 pet consultant that guides owners on everything from deworming to late-night emergencies. Today, Petzify is helping hundreds of pet parents make smarter, kinder choices for their furry family members.
By Georgy V Cyriac 4 min read
Genezez founders Aiju T Biju and Athul Peter introducing their founder-first networking platform
Founder Network Podcast The First Brick

Genezez: building a supportive ecosystem for founders

Genezez founders Aiju T Biju and Athul Peter started with a radical idea: flip startup fundraising from cold emails to a curated community. Their first leap was building an “investment wall” where founders post needs like job listings. Today, Genezez is drawing global investors while creating a space where entrepreneurs support each other.
By Georgy V Cyriac 4 min read